Shanghai Family Entertainment Center

1. Goals and Challenges

Goals:

• Modernize the game and attraction offerings to meet evolving customer expectations.

• Increase average spending per visitor and encourage longer stays.

• Position the venue as the go-to family destination in East China.

Challenges:

• Outdated arcade machines and limited variety of attractions.

• Declining foot traffic and repeat customer rates.

• Need for an integrated solution that catered to children, teens, and parents.

2. Our Arcade Solutions

After conducting a thorough on-site evaluation, we proposed a comprehensive arcade modernization and attraction diversification plan, including:

• State-of-the-Art Arcade Machines: Installation of the latest interactive video games, redemption games, and VR experiences.

• Themed Game Zones: Creation of age-specific areas — a “Kids’ Fun Zone” for younger children and a “Challenge Arena” for teenagers and young adults.

• Cashless Payment System: Introduction of an RFID card-based payment system to replace tokens, enabling seamless transactions and better spending tracking.

• Prize Redemption Upgrades: Curated prize inventory to include more attractive, high-value items, increasing motivation to play and redeem.

• Seasonal Event Programming: Monthly arcade tournaments, holiday-themed challenges, and family package promotions to drive repeat visits.

3. Implementation Process

Our team handled the end-to-end execution:

1. Site Layout Redesign — Optimized the floor plan to increase game accessibility and customer flow.

2. Equipment Installation — Delivered, installed, and tested all machines to ensure smooth operation.

3. Staff Training — Provided operational training for the new systems and promotional events.

4. Marketing Support — Developed promotional materials, social media campaigns, and influencer collaborations to announce the upgraded facility.

4. Results Achieved

Within six months of launching the upgraded arcade and attractions, the Shanghai Family Entertainment Center experienced:

• Revenue Growth: 58% increase in total arcade revenue compared to the previous year.

• Customer Foot Traffic: 42% increase in monthly visitors, with a notable rise in weekend family visits.

• Customer Satisfaction: Positive reviews surged on social media, with parents praising the variety of activities and teenagers enjoying the competitive gaming options.

• Market Positioning: The center was recognized as East China’s most popular family entertainment destination by a leading local lifestyle media outlet.

5. Key Success Factors

• Tailored game mix that appealed to all age groups.

• Integrated cashless payment and loyalty systems.

• Ongoing event-based marketing to maintain customer excitement.

• Strong partnership between our arcade solutions team and the center’s management.