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Conquering Southeast Asia at 2025 MCTE – GTI Southeast Asia Expo​ - MARWEY

Conquering Southeast Asia at 2025 MCTE – GTI Southeast Asia Expo​

Eric Lin - MARWEY
Eric Lin
Sunday, July 27, 2025

The 2025 MCTE – GTI Southeast Asia Expo was the perfect platform for Marwey to strengthen our presence in the dynamic Southeast Asian market, which is a key focus for our international expansion. This expo attracts a large number of industry professionals from countries such as Thailand, Singapore, Malaysia, and Indonesia.​

Understanding the unique preferences of the Southeast Asian market, we selected two popular products to showcase at this expo – cotton candy machines and chocolate bean vending machines. These machines were chosen for their appeal to both children and adults, making them suitable for a wide range of venues including shopping malls, amusement parks, and family entertainment centers.​

The cotton candy machines, which had received positive feedback in previous expos, was a hit again, with its ability to produce various shapes and colors of cotton candy. The chocolate bean vending machines, with its vibrant design and a variety of chocolate bean options, also drew a lot of attention. Both machines were designed for easy maintenance and operation, which was a key consideration for clients in the region.​

The 2025 MCTE – GTI Southeast Asia Expo was a great success for Marwey. It not only strengthened our position in the Southeast Asian market but also gave us valuable insights into how to better serve the region’s unique demands, ensuring long-term success in this important international market.

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FAQ
Family Entertainment Center
How big is the family entertainment center market?

The Family Entertainment Center (FEC) market is a robust and high-growth global industry.

Currently, the global market value is estimated to be around $35 Billion USD and is expanding quickly. Analysts project that this market will continue to grow at a Compound Annual Growth Rate (CAGR) between 9% and 12% over the next decade, potentially reaching over $60 Billion to $100 Billion USD by the early 2030s.

This significant growth is driven by increasing consumer demand for experience-based leisure, the integration of high-tech attractions (like VR), and the popularity of hybrid centers that cater to all ages. Investing in this market with reliable, cutting-edge attractions, such as those supplied by MARWEY, positions a new facility to capture this expanding demand.

Are Family Entertainment Centers (FECs) Profitable?

Yes, Family Entertainment Centers (FECs) are an attractive and generally profitable business venture when executed properly. The industry is experiencing significant growth globally.

 

A well-operated FEC can achieve substantial annual revenue, with typical profit margins ranging between 15% and 25%.

 

Profitability hinges on several critical factors:

 

  • Multiple Revenue Streams: Success depends on generating income from diverse sources, including admission/game tokens, high-margin Food & Beverage (F&B) sales, and booking profitable birthday party and group events.
  • Quality Attractions: Investing in durable, high-demand equipment ensures high customer throughput and repeat visits. MARWEY specializes in supplying the cutting-edge, reliable attractions that form the core of a high-earning FEC.
  • Operational Management: Efficiently managing operating costs, optimizing staff, and choosing a strong location are vital for maximizing net profit.

How can an FEC drive repeat visits and loyalty?

Loyalty is built through excellent service and value. Implement a digital membership or loyalty points program. Offer attractive annual passes, host special weeknight events (like league nights), and actively use digital marketing and email campaigns to encourage families to return.

What is the average spend per guest at an FEC?

Average spend is a key performance indicator (KPI). While it varies, successful FECs aim for an average spend between $18 and $35 per person. This target is achieved by strategic pricing of timed play, upselling high-value F&B items, and cross-promoting different attractions.

Products & Equipment
What is the typical lifespan of MARWEY arcade machines?

With proper maintenance, MARWEY arcade machines are designed to operate reliably for 8-12 years in commercial environments. Our robust construction and high-quality components ensure minimal downtime and consistent performance. We also provide comprehensive maintenance programs to extend equipment lifespan and optimize revenue generation.

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