Essential Considerations for Opening a Large Indoor Playground with Marwey

Loyalty is built through excellent service and value. Implement a digital membership or loyalty points program. Offer attractive annual passes, host special weeknight events (like league nights), and actively use digital marketing and email campaigns to encourage families to return.

Aside from the financial risk of high initial investment, the biggest ongoing operational risk is liability and guest safety. This is closely followed by poor site selection—a hard-to-access or low-visibility location cripples foot traffic and marketing ROI regardless of attraction quality.

Starting a trampoline park is a major undertaking that requires significant planning, capital, and attention to safety and legal compliance. Here is a step-by-step guide on how to approach starting a trampoline park business:

1. Market Research and Business Concept

The foundation of your business is understanding your market and defining your unique offering.

• Target Market: Define your primary customer base. Is it families with young children, teenagers (for dodgeball/fitness), or corporate groups? This affects your park design and pricing.
• Competition Analysis: Research all direct (other trampoline parks) and indirect (bowling alleys, laser tag, indoor playgrounds) competitors in your region. Analyze their pricing, attractions, and what they do well or poorly.
• Unique Selling Proposition (USP): Determine how you will stand out. Will you focus on high-end attractions, a specialized theme, fitness classes, or superior party packages?
• Business Model: Decide between an Independent Park (full creative control, no royalties) or a Franchise (established brand, proven operations, but with fees and less flexibility).

2. Develop a Comprehensive Business Plan

This document is essential for securing financing and guiding your operation. It should include:

• Executive Summary: A brief overview of the entire plan.
• Company Description: Your mission, vision, and legal structure (LLC, Corporation, etc.).
• Market Analysis: Detailed findings from your research, including target audience and competitive landscape.
• Products & Services: Detailed list of all attractions (main court, dodgeball, ninja course, foam pit), party packages, concessions, and other revenue streams (fitness classes, merchandise).
• Management Team: Who will run the business and their relevant experience.
• Financial Plan:
• Startup Costs: Detailed estimates for equipment, building improvements, licenses, insurance, pre-opening marketing, and working capital (often $1.5 million to over $4 million total).
• Funding Strategy: How you will finance the park (SBA loans, investors, self-funding).
• Projections: 3-5 year financial forecasts (P&L, cash flow, break-even analysis).

3. Secure a Location and Facility

The property is one of the most critical factors for a trampoline park's success and safety.

• Size and Height: Look for a building with a large open floor plan. Industry guidelines often recommend a minimum of 18,000 - 20,000+ square feet and a clear ceiling height of at least 17 - 18 feet (5.2 - 5.5 meters) to accommodate safe jumping.
• Zoning: Confirm the location is properly zoned for a commercial family entertainment center/indoor recreational use. This is a common early hurdle.
• Accessibility: Choose a highly visible location with easy access, high traffic flow, and ample parking.
• Lease/Purchase: Secure the property with favorable lease terms or purchase the building.

4. Design and Equipment Procurement

This is where your vision is translated into a physical space.

• Professional Design: Work with experienced architects and a reputable trampoline park equipment manufacturer (like MARWEY) to create a safe, efficient, and engaging layout that maximizes jump area and minimizes congestion.
• Attraction Mix: Select a variety of attractions based on your target market (e.g., more ninja/warrior courses for teens, a dedicated toddler zone for families).
• Equipment Quality: Ensure all equipment is certified and meets international safety standards (e.g., those from the ASTM or the International Association of Trampoline Parks - IATP). Get multiple bids from suppliers.

5. Legal, Insurance, and Compliance

This is the most crucial step for risk management.

• Business Registration: Register your business entity and obtain an Employer Identification Number (EIN).
• Licensing & Permits: Obtain all required local and state licenses, including a General Business License, Zoning/Land Use Permits, and a Fire Safety Certificate. If you serve food, you will need Health Department permits.
• Liability Insurance: Trampoline parks are considered a high-risk business. Secure a robust commercial general liability insurance policy—this will be a significant ongoing expense.
• Waivers: Implement a mandatory, legally sound liability waiver system for all participants, which is essential for risk mitigation.
• Safety Protocols: Develop detailed safety rules, staff training programs, and emergency procedures.

6. Staffing and Operations

• Hiring: Recruit and hire your management team and court monitors. The court monitor is a critical role for safety.
• Training: Provide comprehensive training focused on emergency response, first aid, customer service, and enforcing safety rules.
• Technology: Implement a robust Point of Sale (POS) and ticketing system that can handle online bookings, waivers, scheduling, and tracking sales.

7. Marketing and Launch

• Pre-Launch Marketing: Build buzz by creating a website, social media presence, and local campaigns (press releases, local event sponsorships) months before opening.
• Pricing Strategy: Set prices for jump time, party packages, and concessions based on your cost analysis and competitor pricing.
• Grand Opening: Plan a large, well-publicized launch event to generate excitement and initial cash flow.