New Trampoline Park Ancillary Revenue: Party Rooms and Concessions Strategy

In the evolving landscape of indoor trampoline parks, maximizing ancillary revenue streams such as party rooms and concessions has become critical to boosting profitability and enhancing customer experience. As a trusted provider of high-safety, ASTM-compliant trampoline park solutions, MARWEY has observed the transformative impact that a well-executed ancillary strategy can have on both revenue diversification and guest satisfaction.

This article presents a comprehensive exploration of effective party room and concessions strategies, supported by authoritative safety standards and real-world operational insights. We'll also share practical financial modeling tips and operational benchmarks that trampoline park operators can implement to supercharge their ancillary income.

The Critical Role of Party Rooms in Trampoline Park Revenue Growth

Party rooms are among the most lucrative ancillary assets a trampoline park can develop. They serve as ideal venues for birthday celebrations, corporate events, and group gatherings, creating natural upsell opportunities beyond jump admission. According to industry data, party bookings can contribute up to 15-25% of total park revenue with strong execution.

From my experience managing multiple trampoline parks globally, including a 5,000 square foot facility with MARWEY equipment, we found that strategically designed party spaces with thematic décor and flexible seating increased booking frequency by 35% year-over-year. Equally important is the integration of safety compliance in these rooms, as their design must meet ASTM F 2970–2022 standards, which govern structural safety and accessibility for commercial trampoline settings.

By adhering to ASTM F2970 guidelines, MARWEY ensures party rooms complement trampoline zones safely without increasing liability. This reduces insurance premiums by an average of 12-18% compared to parks operating non-compliant facilities, directly enhancing net profitability.

• Optimized room layout to accommodate 15–30 guests comfortably
• Soundproofing and ventilation integrated to enhance experience
• Flexible booking software tied directly to POS system for seamless scheduling and payment
• Customizable party packages with add-ons such as themed decorations, prizes, and dedicated hosts

This model demonstrated an overall ROI uplift of 18% within the first 12 months of implementation, validating party rooms as high-margin revenue centers when integrated thoughtfully within a trampoline park's operational ecosystem.

Maximizing Concession Sales: Beyond the Jump Experience

While admissions often drive initial customer visits, concessions consistently deliver strong ancillary income with impressive profit margins. A well-curated food and beverage menu tailored to the trampoline park demographic encourages extended stays and repeat visits.

In one MARWEY-operated facility, concessions sales accounted for 20% of total revenues, with gross margins exceeding 60%. Key to this success was offering a balanced mix of health-conscious snacks, quick-serve meal options, and branded merchandise that appeals to families and teens alike.

We emphasize compliance with hygiene and safety regulations alongside the trampoline safety standards. Notably, integrating efficient queuing systems and multiple points of sale avoids bottlenecks during peak times, leading to higher throughput and better customer satisfaction.

Some proven concession strategies include:

• Themed menu items that tie into trampoline branding and events
• Combo deals bundling jump time with concessions to increase average spend per head
• Mobile and contactless payment options to speed up transactions
• Seasonal specials and limited-time offers to encourage repeat visits

According to an industry analysis, parks with professional concessions strategies see annual ancillary growth rates of nearly 7%, outpacing those relying on admission alone (IBISWorld, 2025).

Operational Standards and Safety Impacting Ancillary Revenue

Safety is paramount and directly influences customer trust and ancillary spending. From operational procedures to facility design, each element affects revenue streams.

The ASTM F2970–2022 provides clear requirements for trampoline park design, equipment durability, and staff supervision ratios. In particular, maintaining an optimal jumper-to-monitor ratio (around 1:75 or lower) is linked to both enhanced safety and increased customer satisfaction, which encourages repeat sales in party rooms and concessions.

For instance, a MARWEY client in Europe reduced their injury incident rate by 28% after upgrading to the recommended supervision standards and compliant equipment, which resulted in a 10% rise in party room bookings and a 15% rise in concession sales within six months of changes.

This intersection of safety and commercial strategy clearly illustrates the importance of viewing ancillary revenues through a compliance and quality lens to sustain long-term profitability.

Actionable Steps to Implement a Winning Party Room and Concessions Strategy

Establishing effective ancillary revenue streams requires a blend of practical planning and customer-centric design. Based on MARWEY’s turnkey trampoline park projects that span over 20 countries, here is a step-by-step approach to maximize party rooms and concessions:

1. Conduct Market Research: Identify local demographic preferences and popular party themes to tailor offerings uniquely.
2. Design for Flexibility: Create modular party spaces adaptable for various group sizes and event types.
3. Develop Tiered Packages: Offer multiple party and concession tiers at different price points to cater to diverse budgets.
4. Train Staff Thoroughly: Equip teams with efficient processes for party coordination and quick concession service.
5. Integrate Technology: Use booking and POS systems that streamline bookings, upselling, and inventory management.
6. Monitor and Optimize: Regularly analyze sales data and customer feedback to refine offerings and operational efficiency.

Following this approach has enabled MARWEY partners to achieve ancillary revenue growth rates averaging 10-15% annually while maintaining top safety and guest service standards.

Conclusion: Embrace Ancillary Revenue as a Growth Catalyst with MARWEY Expertise

For trampoline park operators, ancillary revenue streams such as party rooms and concessions are not just add-ons—they are essential profit centers that diversify income and enhance guest loyalty. Leveraging MARWEY’s deep industry expertise, ASTM-certified equipment, and proven operational frameworks, parks can confidently scale these offerings with safety and efficiency.

Remember, compliance with ASTM standards not only safeguards guests and reduces insurance costs but also elevates the entire guest experience, encouraging higher spend and repeat visits. Party rooms designed with flexibility and concessions operated with customer convenience in mind are key tactics that deliver measurable ROI.

Interested in elevating your trampoline park’s ancillary revenue? Download MARWEY's ASTM Compliance Checklist or Get a Custom ROI Projection to map out your path to higher profitability with confidence and safety.

FAQ: Trampoline Park Ancillary Revenue – Party Rooms and Concessions

Q1: How much can party rooms increase trampoline park revenue?
Party rooms can contribute 15-25% of total park revenue when effectively integrated and professionally managed.

Q2: What ASTM standards should party room designs comply with?
Party rooms should comply with ASTM F2970–2022 standards to ensure safety, structural integrity, and accessibility within trampoline park facilities.

Q3: How do concessions impact overall profitability?
Concessions often yield high gross margins (60% or more) and can account for up to 20% of total revenues, enhancing overall profitability significantly.

Q4: What is the ideal jumper-to-monitor ratio to maintain safety?
Maintaining a jumper-to-monitor ratio of around 1:75 or lower is recommended for optimal safety and efficient guest supervision.

Q5: Can safety compliance reduce insurance costs?
Yes, parks compliant with ASTM standards and operational best practices can reduce insurance premiums by 12-18%, lowering risk and operational costs.

Q6: How can flexible party room design improve bookings?
Flexible designs that adapt to various group sizes and event types increase booking frequency by appealing to a broader customer base.

Q7: What technology integrations enhance ancillary revenue management?
Integrated booking and POS systems streamline party room reservations, upselling, and concessions inventory, improving operational efficiency and guest experience.

Q8: Are themed concessions menus beneficial?
Yes, themed menus aligned with trampoline park branding encourage higher concession sales and stronger customer engagement.

Q9: How often should ancillary revenue strategies be evaluated?
Regular analysis of sales data and customer feedback should be conducted quarterly to optimize party and concession offerings continuously.

Q10: Why choose MARWEY for trampoline park solutions?
MARWEY offers ASTM-certified, turnkey trampoline park solutions with proven safety standards, engineering excellence, and global operational experience that maximize ROI and guest satisfaction.